“Eighty-five percent of entrepreneurs believe their community favorably influences their business,” cited in the report “Online Community Management Statistics 2023 – Everything You Need to Know,” led by Steve Goldstein.

The digitalization of companies today is a reality, and it is necessary to build a digital community to create a digital presence, position your brand and improve the profitability of your business. It is a role that is increasingly important in marketing activities.

Having a dedicated Community Manager to manage and grow your brand’s community can increase your return on investment by up to 12%.

Managing a digital community is a fundamental requirement within your digital marketing strategy, but do you know how to do it?

Many entrepreneurs and small to mid-sized businesses decide to self-manage their digital communities to reduce operating expenses. However, not having a clear digital strategy and not understanding some concepts may result in missed opportunities for the company.  

If you belong to any of these businesses or want to expand your skills in community management, thus improving your digital marketing strategy, then take a peek at our valuable content below. We also have an #BOLDEBOOK  waiting for you to enhance your BOLDManager senses. So make sure to make the most of it!

Let’s start at the beginning. What is a digital community? It is a group of people who socialize on digital platforms where they share similar interests and tastes.

And why is it essential to have a digital community? Digital communities generate 67% more brand value through customer loyalty, retention, and word of mouth. And if your audience includes the Hispanic market, so much the better because, according to the latest Claritas report, Hispanics’ rate of social media usage is higher than all other ethnic groups in the US, specifically their average use on Instagram, Snapchat and TikTok is between 1-2 and 3-5 hours/week.

What should you consider to strategically manage your digital community?

Optimized social network profiles

When in doubt, we clarify that if your brand does not yet have a digital presence, the first step is to open accounts on the platforms where your community is. That said, the next step is to optimize your profiles so that from the first meeting, your new followers understand what you offer (I help you, I teach you how, etc.), how you do it (tools, courses, ideas, consulting, etc.), and what is your differential (grow, enhance, increase, etc.). Take a look at one of our profiles.

Content formats

The optimization of formats and the measurements used are relevant points to generate the highest possible engagement. Although a community manager does not create graphic designs or develop content, they can identify which formats (video, carousel, article, live, story, tweet thread, etc.) the audience interacts with the most and which ones (vertical, square, horizontal, etc.) perform best on social media. Trust us! This can make a big difference.

Interaction

It is a growing trend that social media function as channels for customer service and user loyalty. Therefore, having the appropriate tact to understand how to open and continue a conversation is essential and is the ideal opportunity to show your brand’s personality. Always remember to be friendly, interact with brands related to your niche, network online, generate valuable comments in your community, respond promptly (according to Statista, 37% of consumers expect a response on social media the same day), and most importantly, have a plan of action in case of a communication crisis.

Baking in your added value

The frequency of posting is fundamental to keeping your audience engaged. Consistency will generate content consumption habits, so you will always have someone waiting to see you. Also, consider the best times according to your region and your audience’s routine. For example, commuting long distances within the US make “rush hours” the least optimal times to publish. Being strategic is knowing when your audience will enjoy what you are sharing. #BOLDdato

Social listening

Always listen to your audience! Messages, polls, DMs, reactions, reach, saves, and interactions are valuable insights that will help you understand what content your community is willing to consume. Take advantage of the topics and create information that is relevant to them (frequently asked questions, educational, promotional, or fun content).

Community management is essential for any business, especially for #smallbusiness, because without “community management,” There is #NoConnection.

#HOLDInAccount: Over the next 12 months, 65% of companies say they will increase their community management budgets.

To expand all the content mentioned here and start working on your community management strategy, remember that we created the #BOLDEBOOK: a specialized guide for implementing all the tools to help you connect genuinely with your community.

If your customers trust you, they will return and bring others. Generate more sales by creating a community of customers loyal to your brand. Shall we start building a community? 

Source:
Online Community Management Statistics 2023 – Everything You Need to Know
20 Stats About the Benefits of Online Community Forums
Essential Online Community Statistics For Community Managers in 2023